Unfortunately, this one is over 8 years old and pretty outdated. A lot of innovation has happened since the book's release (2004) including iPhones (2007) and YouTube (2005). Based on proven theories outlined in Christensen's landmark books The Innovator's Dilemma and The Innovator's Solution, Seeing What's Next offers a practical, three-part model that helps decision-makers spot the signals of industry change, determine the outcome of competitive battles, and assess whether a firm's actions will ensure or threaten future success. Seeing What's Next: Using the Theories of Innovation to Predict Industry Change By: Clayton M.
Christensen. Every day, individuals take action based on how they believe innovation will change industries.